Program Outcome Report Sample

Choice Without Friction: Why Digital Gifting Is the New Proof of Connection

Problem: Traditional Gift Cards Are Rigid, Expires Fast and Lack Personalisation 

Gift-giving should feel thoughtful and joyful. Yet traditional plastic gift cards often deliver the opposite: rigid denomination limits, hidden expiration dates and zero personalisation. 

Recipients are forced to shop at a single retailer (even if it doesn’t match their tastes), deal with fees or watch value disappear after expiry. In the $450 billion U.S. gift card market, these frustrations lead to billions in unused or “breakage” value every year.

The emotional cost is even higher. A generic card says “I spent money” rather than “I know and care about you.” In a world where experiences and choice matter more than ever, outdated gift cards feel impersonal and restrictive — eroding the very connection gifting is meant to strengthen.

How On Me Reframes Gifting as Choice — Credibility Proven by Multi-Brand, Instant and Customizable Cards

On Me is redefining the entire category. The digital gifting platform reframes gift cards as pure choice — curated multi-brand cards that recipients can spend exactly where they want. 

Delivered instantly via email or text and fully customizable with photos, videos and GIFs, On Me proves credibility through flexibility: the gift feels personal because the recipient decides how to use it.

In 2026, as consumers demand meaningful experiences over generic plastic, On Me has shown how the new proof of connection is giving people freedom — not forcing them into one store.

Solution: Curated Digital Cards Usable Across 70+ Brands, Delivered Instantly via Email or Text

On Me offers a simple delightful alternative:

•Multi-brand flexibility: One card works across 70+ carefully curated brands spanning categories like Coffee, Beauty, Self-Care, Travel, Fashion, Dining, Fitness and more — redeemable at over 2,000 retailers online and in-store.

•Instant delivery: Send via email, text or shareable link in seconds — or schedule for the perfect moment.

•Personalisation at a large scale: Add photos, videos, GIFs and heartfelt notes to make every gift feel uniquely thoughtful.

•Modern redemption: Works seamlessly with Apple Pay and Google Wallet, so recipients can spend instantly without extra steps.

•No expiry worries on most cards, no hidden fees and full choice for the recipient. Whether celebrating a birthday, thanking a colleague or surprising a friend, the experience feels effortless and personal.

Proof of Credibility: FDIC-Insured Issuer (Sutton Bank); Growing Consumer Adoption

On Me’s credibility rests on security and real traction:

•Cards issued by Sutton Bank, Member FDIC — ensuring funds are safe and protected.

•Rapid growth since launch: facilitated over $2.5 million in gifts for more than 76,000 people in its first year (as of late 2025).

•Raised $6 million seed round in December 2025 (led by NFX) following a $1.7 million pre-seed, signalling strong investor confidence.

•High user satisfaction: recipients love the freedom and personalisation, while senders appreciate the simplicity and modern feel.

•The platform has quickly become a go-to for meaningful gifting, backed by real financial safeguards and explosive early adoption.

Impact: Customers Gain Flexibility and Joy; Investors See Scalable Disruption in Gifting

For customers (senders and recipients):

•Senders create memorable plus personalised moments without guesswork.

•Recipients enjoy true choice and flexibility — turning every gift into something they actually want.

For the industry:

•A fresh alternative to rigid plastic cards and single-brand options.

•Higher redemption rates and emotional connection drives repeat usage.

For investors:

•Massive addressable market in the $450 billion U.S. gift card space (projected to reach $2.3 trillion globally by 2030).

•Scalable digital model with strong network effects and recurring consumer engagement.

•Clear differentiation through multi-brand choice and personalisation.

Conclusion: How On Me Emerged as the Platform Making Choice the Heart of Gifting

Traditional gift cards were built for convenience while On Me is built for connection. By giving recipients real choice, instant delivery and heartfelt personalization, the platform turns every gift into a moment that feels truly thoughtful.

In a world full of generic options, On Me proves that the most powerful gifts are the ones that say “I know you” — and let you choose exactly how to celebrate that knowledge. The future of gifting is not more plastic. It is more freedom—On Me is delivering it, one perfect card at a time.